24th Annual HPRCT Conference
June 19-22, 2018
Marriott Riverwalk
San Antonio, Texas
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Wednesday, June 20 • 4:10pm - 5:00pm
Telling the Story Crafting Memorable, Impactful Critical Event Messages

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Learning from events and near misses can be a matter of life or death yet the style of our messages has not changed significantly over the years.  We feel powerless when, after modifying procedures and implementing corrective actions, we have a repeat event: it’s a different person at a different plant but not much else is different.  This talk is a practical “how to” craft stories such that important, hard earned lessons are more memorable and more likely to be acted on.  The methods are based in what we can learn from cognitive and marketing sciences.  Specifically, I explore how knowledge of how memories are stored and retrieved and theories in overcoming resistance to persuasion can be used to improve event lessons learned and reporting programs.    

avatar for Beth Lay

Beth Lay

Founder and Principal, Applied Resilience, LLC.
An experienced leader who helps develop resilient, reliable organizations. Four years experience as Director of Human Performance at Calpine Corp – an owner/operator of 80+ electric utility power plants. Seven years experience as the leader of Siemens Energy Field Service Risk Management... Read More →

Wednesday June 20, 2018 4:10pm - 5:00pm CDT
Salon D

Attendees (3)